In the past, it was mainly men who were fond of gambling, but now this entertainment is available to everyone. Go to 1win, download the app and play slots or roulette. So women are starting to visit online platforms more often. In Colombia, among others. Now let’s see what attracts the fair sex there.
How the Game World is Changing in Colombia
In the past, casinos in Colombia were purely male territory. Poker, sports betting and other gambling activities were not considered a woman’s business. Cultural stereotypes created clear boundaries and ladies rarely entered gambling establishments. But the digital revolution has changed everything. Online casinos appeared and the situation became different. Now you don’t have to go to a real club with only men. You just play at home, in comfort and without unnecessary eyes.
The numbers speak for themselves. In the last five years, the number of women in Colombian online casinos has risen from 18% to almost 40%. That’s quite a jump! This shows how attitudes towards gambling are changing among the female population. And opens up new horizons for the whole industry.
Why Colombian Women Choose Online Casinos
Anonymity is a major plus for many women. In traditional Colombian society there are still enough stereotypes. Many ladies are embarrassed to go to a real casino – they are afraid of judgement and stares. And online no one can see who you are and what you do. This is especially appreciated by women from conservative regions.
Another big plus is convenience. Modern Colombians are always like squirrels in a wheel. Work, home, family, children. Where to find time to go to the casino? And online platforms are always at hand. You can play a couple of rounds of slots between cooking dinner and checking the kids’ homework. No need to dress up, put on make-up, go somewhere. Opened the phone – and ready. In online casino 1 Win available:
- classic and video slots;
- roulette, poker and other table games;
- simple and profitable crash games and more.
Financial independence also plays a role. More and more Colombian women are earning their own money and can spend it however they want. In the last 10 years, the number of women in leadership positions has increased. They now decide where to spend their pesos. And many choose online casinos as one of their pastimes. You don’t have to ask anyone’s permission.
How to Attract a Female Audience
The owners of online casinos quickly realised that women were a promising market. And they immediately restructured their marketing. Previously, the adverts were all macho, expensive cars and girls in bikinis. Now everything is different. There are themed options that women like. Now they even advertise casinos and show that gambling is a normal hobby. The platforms have placed entertainment based on popular women’s series and shows.
The social aspect is also important. Studies show that Colombian women like to socialise while playing more than men. That’s why casinos are adding chat rooms, group entertainment and tournaments. Some have even created women’s gaming clubs with special bonuses and events.
Freedom and Responsibility
Studies show that women and men gamble in different ways. For ladies, gambling is often a way to relax and distract themselves from problems. But it can also lead to addiction.
But you can fight it, because the sites offer self-restriction tools. 1 Win also has such tools. You can set limits on deposits, bets and playing time. Staff are trained to identify signs of problem behaviour. The government funds programmes on the risks of gambling specifically for female audiences.
Feminists in Colombia have a mixed view of the situation. On the one hand, women have the right to have fun as they wish without social judgement. On the other hand, activists call for a study of why women go to online casinos.
More Than Just Games
There are more and more women in the casinos and this shows how Colombian society is changing. Ladies have become more literate and can manage their own leisure time. Not only can you relax in a casino, but you can also pump up your decision making skills. Different generations have differentiated attitudes towards online casinos. Young women often face misunderstanding of older relatives. But it is these conflicts that trigger discussions about changing gender roles and personal freedom. A new understanding of female independence is gradually taking shape. And the right to choose any leisure activity is an important part of it.
Women want equality in all spheres, including entertainment. Casino operators and regulators are adjusting to the new reality and creating a more inclusive gaming environment. The key is to play responsibly at 1Win and other sites. Good luck!
